North Hertfordshire College has signed up to deliver the Digital Youth Academy’s (DYA) Social Digital Apprenticeship and teach students how to use their digital and social media skills to meet the needs of today’s businesses.
The partnership was launched on Monday 24th September at the Goldsmith Centre, Letchworth Garden City, where DYA founder, Penny Power, hosted a workshop entitled ‘How to use the power of social and digital media to benefit your business’, giving local businesses an insight into how incorporating social media into their business strategy can improve profitability and innovation.
Penny explained: “We are very proud to be able to offer the students of North Hertfordshire College our Social Digital Apprenticeship, and improve their chances of building a career. Through harnessing the ability of many young people to use social digital media, the DYA will tailor those skills and combine them with business acumen in order to find a sustainable employment.”
Over 50 owners and representatives from local businesses attended the event to find out more about the initiative and how employing a Social Digital Apprentice could benefit their business.
Alan Shaw, Managing Director of Hall and Shaw Services Limited commented: “I found the evening very informative, the young man I have just recruited will hopefully be attending the course, as a technophobe I have finally come in to the 21st century.”
Lucy Hall from Loving Social Media added: “Penny did a brilliant presentation that really told the story of where the world is heading today and really got across the point that for businesses to survive in the future they really will need to know how to harness the power of the internet and social media. We are hugely excited about this new endeavour and were thrilled to be there last night for its launch.”
For more information about the Social Digital Apprenticeship please call 01462 650246.